The Group believes that reading enriches one's perspectives and that knowledge drives social progress. Developing a happy reading habit during young age can be most beneficial and hence the Group has focused resources to promote reading among teenage youths. Having worked on a few signature reading promotion programmes for years, the Group established the SHKP Reading Club in 2013 to consolidate its efforts and go deeper into the community and spread the joy of reading through regular reading activities among youths. Membership is free and everyone is welcome to join. Testing
Spreading the joy of reading to schools
To promote reading as a habit in schools, the SHKP Reading Club collaborated with the Hong Kong Aided Primary School Heads Association to launch the Read & Share programme. Inspiring and entertaining activities along with competitions and award schemes have been organized to provide students with an enjoyable reading experience. The offerings introduce students to a multifaceted world of reading and encourage sharing the fun of reading with family members and friends. We have also expanded the programme to cover local secondary schools in recent years. To date, over 175 primary and secondary schools in Hong Kong have joined the programme. Testing
Sponsoring Book Fair visits for students Testing
To develop an early interest in reading, the Group has sponsored over 26,000 disadvantaged students to visit the Hong Kong Book Fair through the Read to Dream programme since 2008. Coming from family background with financial needs, students receive allowances as well to buy books at the fairs and are accompanied by volunteers from the Group during the tours. The Group also holds celebrity talks and creative workshops, inspiring students to pursue their dreams with broader horizons and a more cultured mindset. Testing
Promoting reading in the community
The SHKP Reading Club regularly organizes activities for members and the community, including seminars with engaging speakers, author sharing, guided cultural tours and creative writing competitions in relation to topics such as sports, parenting, economics and health, appealing to all interests. The Club also fully supports reading carnivals and various cultural events to sow the seeds of reading in the community. In addition, the Group has helped 50 aspiring young authors realize their dreams of being published.
The SHKP Reading Club's free reading platform www.readformore.com provides rich content with lifestyle themes in an easy-to-read format available anytime, anywhere, delivering a comprehensive reading experience and enlarging people's reading spectrum, especially for students and the young. Testing